Tom Monaghan Assignment Example | Topics and Well Written Essays - 2000 words

Tom Monaghan - Assignment Example His is a story of determination and hard work. His success story greatly inspired me and I felt the need to dig deeper to get more inspiration (Soucy & Huber 2006). Peter Drucker was a popular economist who was born in 1909 in Vienna, Australia. He was born and raised in a well cultured family where his father worked as a lawyer and his mother as a doctor. He did his studies in the best schools and completed his undergraduate at the University of Frankfurt in 1931. He left Germany and moved to London. He spent four years in the new country and later moved to the United States where he was finally elevated to U.S citizen status in 1943. Drucker has written over 40 books, most of his books have been recognized internationally owing to the fact that they have been translated into more than 20 languages. He was called the father of management. He was awarded the presidential Medal of Freedom in July 2002 by President George W. Bush in recognition for his great works in the field of management. He died on 11th November 2005 in the state of California (Drucker 2007). Peter Drucker is the father of management and he has excellent knowledge in the field. Retrieving lessons from his famous books would be of great help us to understand the subject more. His life experiences in the field of management can be related to the current experiences we are facing in our world today. His excellent knowledge from the books he has written will help us to tap the goodness he has brought forward in his many books. The knowledge is practical and it is applicable in the day to day activities that take place in our modern world. This famous business author and consultant had so much knowledge which has shaped so many lives in our modern world today; this is very essential in our studies (Drucker 2007). While conducting the research, I have learnt how to work in a team, to delegate tasks and to arrive at a

Fashion Marketing of Sephora Essay Example for Free

Fashion Marketing of Sephora Essay It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees. Sephoras targeting market: Females and Males of any age and race. Celebrities and socialites have a major impact on todays society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look. Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living. Demographic factors: Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types. Age:Â   Sephora has a huge selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc.

three :: essays research papers

The Macquire Pocket Dictionary states that the word â€Å"revolution† is â€Å"a complete or marked change in something†, this is exactly what happened during the Chinese Communist Party’s rise to power and ousting of the Guomindang. The CCP overthrew the GMD and took over control. One of the main reasons the CCP won was because they had the Peasants on their side. During the GMD rule, the Chinese peasants were poor and slow at their work. When the CCP formed, they offered to help the peasants with their crops and farm, this gained the trust of the peasants and they joined the CCP. The communists said that in their rule, everyone would be equal and that everyone was on the same level of society. The CCP managed to get the peasants to fight with them in their army to overthrow the Guomindang. The loyalty the leader of the CCP had to the people is shown in this quote, â€Å"The people, and the people alone, are the motive force in the making of world history.† There were many quotes just like this one and they gained the peasants trust even more. The CCP, were a small minority that favored the peasants of China. They wanted to give the Chinese peasants more power and more rights, instead of being overlooked the peasants actually mattered to the CCP, as shown in this quote, â€Å"people, and the people alone, are the motive force in the making of world history.† This is why the Red Army that eventually rose to crush the GMD was mainly made up of peasants. The CCP did not believe that one person should own all the wealth or own all the land; they believed that everyone should have the same opportunity. This was a total contrast to the GMD and its policies, and this is why the CCP appealed so widely to the common worker, they promised immediate changes. The GMD favored the rich population of China, this only made up around 5% of the total two billion.

economic systems in copan compared to other ancient cultures :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Economic Systems   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history there has been a common theme of progression towards more complex societies. The advent of agriculture enabled population sizes to increase, and allowed permanent settlements to arise. As extensive cultivation of farmland progressed, a surplus of food was created that enabled some people within a society to be non-food producers. These people who no longer were required to farm in order to survive were able to develop marketable goods that they could exchange for food. This transition towards interdependence, (craftsmen depending on exchanging their goods for food), brought with it an opportunity for the government within each society to exact some tribute for monitoring the economy, and making sure that exchanges went smoothly. This led to societies with a well-defined hierarchy and slowly led to the abolition of the egalitarian societies where everyone engages in the same means of production. Within these aforementioned egalitarian societies t here is some occupational specialization, but it is based on the skill of the craftsmen, and no one is a full time specialist. The differences in the economies of Copan, Teotihuacan, and ancient Rome, can illustrate why and how economies increase in complexity, and what criteria are necessary for large-scale economic specialization. More specifically, what factors limited Copan and Teotihuacan, preventing them from attaining the population size, and economic complexity of ancient Rome. Teotihuacan was a huge metropolis in what is now southern Mexico. It became a large city before 100CE and reached the height of its size from about 600-650CE. At its height it was home to roughly 125,000 inhabitants. There is a permanent springs nearby the ancient city, and satellite photos have indicated the presence of a possible irrigation system with canals used to water farm sites. Although the age of the irrigation canals has yet to be established it seems to be highly probable that this canal system was created concurrently with the development of the city. This conclusion is also supported by a lack of rural population, which would have been necessary to provide food for such a large population if there wasn’t agriculture within the city. Because the food was not brought in from a great distance, the travel expenditure to get the food to the population would have been low. This allowed there to be a dense population concentration within the urban area. The expense of m oving goods in the new world seems to have been a factor that limited the size of cities.

Macbeth Act 2 Summary

Summary Macbeth meets Banquo in the courtyard of his castle. Banquo is restless because he cannot decide how he feels about the witches and their prophecies. Macbeth pretends indifference, but casually agrees to talk about it if Banquo would like. They agree, and Banquo leaves. Macbeth again takes time to examine the pros and cons of going through with the plot, and begins to see illusions, starting with a dagger floating in the air in front of him. He seems to go back and forth, but eventually decides to kill Duncan. Enter To come on stage. Court A courtyard, possibly the forecourt. bearing a torch before himFleance is carrying a torch because this scene is set at night. Since the play was originally performed in the open air, in the afternoon, the torch helps us accept that it’s night. she The moon. I take’t, ’tis later I assume that it’s later than midnight. Most people had no accurate way to tell time. Clocks were few and watches had not been invented. There’s husbandry in heaven; / Their candles are all out. husbandry — conservation All the candles of heaven (the stars) are dark, unseen. The night is cloudy. Take thee that too. Banquo asks his son, Fleance, to take something else he’s been carrying, in addition to his sword.A heavy summons lies like lead upon me   . .  . Gives way to in repose! Banquo is tired and wants to sleep, but he can’t. This is a problem, since he knows he’ll worry over unwelcome thoughts if he stays awake. He prays, briefly, that he won’t be bothered by thoughts we naturally would think when we have the time to reflect on things. Give me my sword. Banquo immediately asks for his sword back again, since someone is approaching. It’s dark, so he can’t yet tell it’s Macbeth. Who’s there? Banquo asks â€Å"Who’s there? † — challenging the stranger to identify himself. not yet at rest? Why haven’t you gone to bed?The king’s a-bed The king has already gone to his sleep in unusual pleasure, and / Sent forth great largess to your offices. The king has been in an unusually good mood, and has given gifts in great measure to your household. This diamond he greets your wife withal, / By the name of most kind hostess Here’s a gem the king asked me to give to you, to give to your wife, as thanks for all her kindness as hostess. shut up / In measureless content. The king has now gone to bed in his private chamber, where he is locked in — â€Å"shut up† — for the night, completely happy with the way things are — â€Å"in measureless content. Being unprepared, / Our will became the servant to defect; / Which else should free have wrought. I wasn’t expecting all this (I was unprepared), so I left the dinner early (I â€Å"defected†). Otherwise I would have remained the whole time, and done what anyone would normally have done. Macbeth may be ma king excuses. Possibly he had so much on his mind that he couldn’t be a good host and left earlier than expected. Possibly he just wanted time, alone, to think. All’s well. / I dreamt last night of the three weird sisters: / To you they have show’d some truth. Banquo first says that there’s no harm done.He then invites Macbeth to talk about their meeting with the witches, by stating that he dreamed of the weird sisters — the sisters of Fate — the three witches. He also reminds Macbeth that they have spoken truth so far. I think not of them Macbeth is lying, trying to appear unconcerned. He definitely has been thinking about what the witches have said. Yet, when we can entreat an hour to serve, / We would spend it in some words upon that business, / If you would grant the time. But, if we have nothing better to do, we can talk about that, if you want. I don’t mind.Macbeth wants to conceal how eager he is to talk about this. At your kin d’st leisure. When it’s convenient for you. If you shall cleave to my consent, when ’tis, / It shall make honour for you. If you agree to act with me, join me, when it’s time to do so, you’ll benefit by it. So I lose none / In seeking to augment it, but still keep / My bosom franchised and allegiance clear, / I shall be counsell’d. As long as this doesn’t involve doing anything dishonorable, and as long as I can stay loyal and true, I’ll follow along. My bosom franchised and allegiance clear — my heart belongs to the kingI shall be counsell’d. — I’ll agree to your plans. The difference between the two men is becoming clear — Macbeth is willing to do anything, including murder Duncan, to get to the throne; Banquo won’t even pursue honor for himself if he has to give up any virtue to get there. Good repose the while! Sleep well until we get together to talk about this. Macbeth is probably just covering up, acting naturally. As we’re about to see, he has already decided to act, and probably feels no more need to discuss things with Banquo. Is this a dagger which I see before me, / The handle toward my hand?Come, let me clutch thee. / I have thee not, and yet I see thee still. dagger — sturdy, medium-sized knife, with a blade up to a foot long. let me clutch thee. / I have thee not — Macbeth is trying to grasp the dagger’s handle, but there’s nothing there. Macbeth has begun to see things, guilty visions, even before he has started down the road of murder. He is afraid of the immediate future, afraid of what he is planning to do. Art thou not, fatal vision, sensible / To feeling as to sight? or art thou but / A dagger of the mind, a false creation, / Proceeding from the heat-oppressed brain?Aren’t you able to be touched, just as you can be seen? Or are you just a vision, an imagined thing, an artifact of a fevered brain? I see thee yet, in form as palpable / As this which now I draw. I can still see you, just as solid-looking as this real dagger I now draw from its sheath. Thou marshall’st me the way that I was going; / And such an instrument I was to use. Your appearance encourages me to pursue what I was going to do (murder Duncan), and I was going to use a dagger to do it, so this must be a true indicator of what lies ahead.Mine eyes are made the fools o’ the other senses, / Or else worth all the rest; I see thee still, / And on thy blade and dudgeon gouts of blood, / Which was not so before. My eyes are either worthless (deceived by a false vision), or else they’re the most capable of my senses (able to perceive what my other senses cannot). I still see the dagger, and now I see flowing blood on the blade and handle — that wasn’t there earlier. There’s no such thing: / It is the bloody business which informs / Thus to mine eyes. This is unreal. It’s th e horrifying act I’m contemplating that makes these visions appear.Now o’er the one halfworld / Nature seems dead, and wicked dreams abuse / The curtain’d sleep One half the world is in night, asleep, and nightmares take advantage of dreamers   . .  . witchcraft celebrates / Pale Hecate’s offerings, and wither’d murder, / Alarum’d by his sentinel, the wolf, / Whose howl’s his watch, thus with his stealthy pace. witches dance with Hecate (chief goddess of spells and witchcraft), and murder approaches (alarmed by its sentinel, the wolf)   . .  . With Tarquin’s ravishing strides, towards his design / Moves like a ghost. Tarquin was the son of a Roman king, infamous for his rape of Lucretia.This story has been the subject of many art works, including Shakespeare’s own poem, â€Å"The Rape of Lucrece. † For more information about this story, see the Wikipedia article regarding Sextus Tarquinius. Thou sure and f irm-set earth, / Hear not my steps, which way they walk, for fear / Thy very stones prate of my whereabout Macbeth is asking, dramatically, even the earth to not hear him walking, or know which way he goes, for fear the stones themselves would speak the truth they know — that he’s now going to murder Duncan. This is likely also a reference to Jesus entering Jerusalem — when told he hould quiet his disciples, Jesus responded â€Å"I tell you that, if these should hold their peace, the stones would immediately cry out. † (Luke 19:40) Or, in other words, truth cannot be silenced. Macbeth is hoping to evade this proverb. prate — speak, talk And take the present horror from the time, Which now suits with it. Make the present less horrifying than it is. Whiles I threat, he lives: / Words to the heat of deeds too cold breath gives. While I stand here talking about it, Duncan is still alive. Words are cold and weak, compared to the heat and strength (impor tance) of deeds.I go, and it is done The bell has rung. It’s time to act. It’s settled. the bell invites me The bell summons me. Macbeth is still hoping he can evade at least part of the responsibility for what he’s about to do. Now he’s making the bell partly responsible. Hear it not, Duncan; for it is a knell / That summons thee to heaven or to hell. Even now, Macbeth half hopes that the murder might not happen after all. He thinks that if Duncan doesn’t hear the ringing of the bell (the knell), maybe he (Duncan) won’t have to die. But Macbeth proceeds, in spite of his doubts and misgivings. AsideIn an aside, the character speaks privately to himself for a moment, or directly to the audience, or privately to some (but not all) of the other characters present. As a matter of convention, an aside is always a true statement of what the character thinks. A character speaking in an aside may be mistaken, but may not be dishonest. An aside (agai n as a matter of convention) cannot be heard by those not spoken to. Exit He leaves the stage. Exeunt Banquo and Fleance. Exeunt — Latin, literally â€Å"they leave. † Banquo and Fleance leave the stage, leaving Macbeth alone with a servant.

Free Essays on Play Review

The play â€Å"in the blood† opened on a note of bitter scorn through all characters except for the main. The play consisted of six characters that all but one flipped flopped from being children to adults. The main character â€Å"Hester La Negrita† played by Krystal Monique Saunders was a struggling mother of five that tried to maintain through living under a bridge in the streets. Hester, appearing poverty stricken managed to take care of her children the best of her ability with the little source of money that slowly came her way through friends and sexual escapades. Hesters’ eldest son Jabber played by Rashard Leverette was one that looked out for his mother, teaching her how to write the letter â€Å"A† which was significant throughout the play. The youngest son â€Å"Baby,† played by Eric Austin was not much of a consistent character, but on the reverse the â€Å"Baby’s† father â€Å"Reverend D.† played by Eric as well was a very manipulative man that didn’t want his congregation to find out about his sex escapades with â€Å"Hester† being her status of underprivileged. â€Å"Reverend D.† would meet with â€Å"Hester† at locals to give her money for they’re child that he tried to deny at the beginning. Hester’s stronger child â€Å"Bully† played by Chanel Porter was also on the flip â€Å"The Welfare Lady† who was sexually involved with Hester at one point to please her husband. Through the play Hester developed a pain in her stomach and would periodically visit â€Å"The Doctor† played by Lovell Desmond, his character was one that would feel and flirt with Hester. On the other hand Hester never acknowledged his passes, she would just continue to be examined. â€Å"Trouble† also played by Lovell was one of Hesters other children, the more aggressive, trouble maker. This character was presented to be a typical child of destruction. One the flip of the trouble maker child Hester’s other child â€Å"Beauty† played by Mari Andrea... Free Essays on Play Review Free Essays on Play Review The play â€Å"in the blood† opened on a note of bitter scorn through all characters except for the main. The play consisted of six characters that all but one flipped flopped from being children to adults. The main character â€Å"Hester La Negrita† played by Krystal Monique Saunders was a struggling mother of five that tried to maintain through living under a bridge in the streets. Hester, appearing poverty stricken managed to take care of her children the best of her ability with the little source of money that slowly came her way through friends and sexual escapades. Hesters’ eldest son Jabber played by Rashard Leverette was one that looked out for his mother, teaching her how to write the letter â€Å"A† which was significant throughout the play. The youngest son â€Å"Baby,† played by Eric Austin was not much of a consistent character, but on the reverse the â€Å"Baby’s† father â€Å"Reverend D.† played by Eric as well was a very manipulative man that didn’t want his congregation to find out about his sex escapades with â€Å"Hester† being her status of underprivileged. â€Å"Reverend D.† would meet with â€Å"Hester† at locals to give her money for they’re child that he tried to deny at the beginning. Hester’s stronger child â€Å"Bully† played by Chanel Porter was also on the flip â€Å"The Welfare Lady† who was sexually involved with Hester at one point to please her husband. Through the play Hester developed a pain in her stomach and would periodically visit â€Å"The Doctor† played by Lovell Desmond, his character was one that would feel and flirt with Hester. On the other hand Hester never acknowledged his passes, she would just continue to be examined. â€Å"Trouble† also played by Lovell was one of Hesters other children, the more aggressive, trouble maker. This character was presented to be a typical child of destruction. One the flip of the trouble maker child Hester’s other child â€Å"Beauty† played by Mari Andrea...

Drawing the Color Line Essays

Drawing the Color Line Essays Drawing the Color Line Paper Drawing the Color Line Paper Drawing the Color Line Drawing the Color Line by Howard Zinn the second chapter from A People’s history of the United States. The authors writes this chapter to explain racism and how it started, â€Å"a continent were we can trace the coming of the first whites and the first blacks-might supply at least a few clues† he wants to use history to try to explain why it started. In this chapter Howard Zinn gives us an insight on Slavery and racism in the early 17th century of America. This chapter does not only tell us why slavery accrued but how it happened. The author Howard Zinn tells us how the Americans were simple prone to having slaves because of the circumstances they faced in the early 17th century. It was a period of starvation Howard Zinn tells us that â€Å" the Virginians of 1619 were desperate for labor, to grow food to stay aliveâ€Å". Among these people were also the survivors of the 1609-1610 the â€Å"starving timeâ€Å". This was a period of time were the colonist were desperate for food and would do anything for example they â€Å"dug up graves to eat the corpses†. Another incidents was when a man slew his wife and cute her into many pieces and fed upon her till he had eaten everything but her head. This was caused because many of the settlers weren’t used to working and didn’t even know how. They didn’t want to work, there was a time were john smith had to force the colonist to work in the fields just to be able to survive. The need for labor led the colonist to believe that Black slaves were the answer , it was natural to consider imported black slaves because by 1619 a million slaves had already been brought from Africa to South America. They were confined bellow deck all together, with no space at all. They weren’t even able to turn to the side. The smell on the ship was horrible. It was so bad that the slaves jumped ship to drown. The slaves would be held in cages and would be chained together. Blacks slaves were the answer because they couldn’t get the Indians to work for them. They could not keep them enslaved because they were â€Å"tough, resourceful, defiant, and at home in their own land†. While the black slaves had been torn from their culture and their land. Not only were they forced into a situation where everything was different, but they were torn from their families. They colonist even had a system that was both Psychological and Physical to try and discipline the slaves. The slaves rarely submitted willingly. The black slaves resisted and tried to run away they wouldn’t give up. Even though there was laws in trying to stop the blacks from running away, they still ran away. There were laws made that if anyone were to find black slave they should do to them what they feel be appropriate. Man slaves were killed or burnt in the book there was a case were a black slave was burnt in a slow fire for 8-10 hours. In some cases both white and black slaves ran way together but the punishment wouldn’t be the same white would only extend there period of serving as slaves and the black salves were hanged or killed. Even then they could see racism how the whites that committed the same crime would get treated differently then the black slaves. The black salves couldn’t do anything besides being slaves, so thought the white people. Even the white servants were treated different, not only were they working for a set period of time, but they were treated as humans and they had rights, and would receive land and pay at the end of their term. The white people justified their own slave trade because in Africa slavery existed too. This was not a good justification because a slave trader named John Newton stated that the way the slaves in Africa were treated much better and no man was allowed to draw blood no even from a slave. The colonist were cruel to the black slaves. â€Å"The reduction of the slaves to less than human status by the use of racial hatred, with the relentless clarity based on color, where the white was masters and the black was slave†. Even back in the early 17th century we saw racism. Another example was that the color black according to the Oxford English Dictionary it meant Deeply stained with dirt; soiled, dirty, foul. Having dark or deadly purposes, malignant; pertaining to or involving death, deadly†¦. liability to punishment, etc. , and the white was often used to describe beauty. Also that the greatest fear was that the white servants would join the black servants to overthrow existing order. This all goes back to the beginning of the book and the question that the author Howard Zinn asks â€Å" How does it start? †, â€Å"How might it end? † and â€Å"Is it possible for whites and blacks to live together without hatred? †

1906 San Francisco Earthquake

1906 San Francisco Earthquake At 5:12 a.m. on April 18, 1906, an estimated magnitude 7.8 earthquake hit San Francisco, lasting for approximately 45 to 60 seconds. While the earth rolled and the ground split, the wooden and brick buildings of San Francisco toppled. Within half an hour of the San Francisco earthquake, 50 fires had erupted from broken gas pipes, downed power lines, and overturned stoves.   The 1906 San Francisco earthquake and subsequent fires killed an estimated 3,000 people and left over half of the citys population homeless. Around 500 city blocks with 28,000 buildings were destroyed during this devastating natural catastrophe. The Earthquake Strikes San Francisco At 5:12 a.m. on April 18, 1906, a foreshock hit San Francisco. However, it offered just a quick warning, for massive devastation was soon to follow. Approximately 20 to 25 seconds after the foreshock, the large earthquake hit. With the epicenter near San Francisco, the entire city was rocked. Chimneys fell, walls caved in, and gas lines broke. Asphalt that covered the streets buckled and piled up as the ground seemed to move in waves like an ocean. In many places, the ground literally split open. The widest crack was an incredible 28 feet wide. The quake ruptured a total of 290 miles of the Earths surface along the San Andreas Fault, from northwest of San Juan Bautista to the triple junction at Cape Mendocino. Though most of the damage was focused in San Francisco (in large part because of the fires), the quake was felt all the way from Oregon to Los Angeles. Death and Survivors The earthquake was so sudden and the devastation so severe that many people didnt have time to even get out of bed before they were killed by falling debris or collapsed buildings. Others survived the quake but had to scramble out of the wreckage of their buildings, clothed only in pajamas. Others were naked or near naked. Standing out in the glass-strewn streets in their bare feet, survivors looked around them and saw only devastation. Building after building had been toppled. A few buildings were still standing, but had entire walls fall off, making them look somewhat like doll houses. In the hours that followed, survivors began helping neighbors, friends, family, and strangers who remained trapped. They attempted to retrieve personal possessions from the wreckage and scavenge some food and water to eat and drink.   Homeless, thousands upon thousands of survivors began wandering, hoping to find a safe place to eat and sleep. Fires Start Almost immediately after the earthquake, fires broke out across the city from broken gas lines and stoves that had fallen over during the shaking. The fires spread ferociously across San Francisco. Unfortunately, most of the water mains had also broken during the quake and the fire chief was an early victim of falling debris. Without water and without leadership, it seemed nearly impossible to put out the raging fires. The smaller fires eventually combined into larger ones.   South of Market Fire  - Located south of Market Street, the fire was curbed on the east by fireboats that could pump salt water. However, without water in the fire hydrants, the fire quickly spread both north and west.North of Market Fire  - Threatening an important commercial area and Chinatown, firefighters attempted to use dynamite to create firebreaks to stop the fire.  Ham and Eggs Fire  - Started when a survivor tried to make breakfast for her family not realizing that the chimney had been damaged. Sparks then ignited the kitchen, starting a new fire that soon threatened the Mission District and City Hall.Delmonico Fire  - Another cooking fiasco, this time started by soldiers trying to cook dinner in the ruins of the Delmonico Restaurant. The fire quickly grew. With the fires raging out of control, buildings that had survived the earthquake were soon engulfed in flame. Hotels, businesses, mansions, City Hall all were consumed. Survivors had to keep moving, away from their broken homes, away from the fires. Many found refuge in city parks, but often those too had to be evacuated as the fires spread. In just four days, the fires died out, leaving a trail of devastation behind. Aftermath of the 1906 San Francisco Earthquake The quake and subsequent fire left 225,000 people homeless, destroyed 28,000 buildings, and killed approximately 3,000 people. Scientists are still trying to accurately calculate the magnitude of the quake. Since the scientific instruments used to measure the earthquake werent as reliable as more modern ones, scientists have yet to agree on the size of the magnitude. Most, however, place it between 7.7 and 7.9 on the Richter scale (a few have said as high as 8.3). Scientific study of the 1906 San Francisco earthquake led to the formation of the elastic-rebound theory, which helps explain why earthquakes occur. The 1906 San Francisco earthquake was also the first large, natural disaster whose damage was recorded by photography.

Global Management and the digital Divide Essay Example | Topics and Well Written Essays - 3000 words

Global Management and the digital Divide - Essay Example With the onset of globalization, companies are preferring crowdsourcing as a way to innovate and outsource. Starting from big companies such as Kraft Foods to sole proprietorships, organizations are accessing software platforms to gather ideas and labour from an unidentified group of people who can collectively finish a task. Crowdsourcing produces excellent results more quickly and at a relatively lower cost than in-house substitutes (CIO update, 2012). It is used in context of a variety of activities such as product development, advertising and promotion, and marketing research (Fuller, Hutter and Fries, 2012). A complimentary definition of crowdourcing has been given by Gupta and Sharma (2013) who explained that crowdsourcing is an amalgamation of two terms â€Å"crowd† and â€Å"outsourcing†. It is the act of outsourcing tasks, which are performed by contractor or a staff, to an undefined large group of people or crowd. A large number of separate individuals make a small contribution that helps to accomplish the large outcome (Kaganer, et al., 2013). Crowdsourcing is also associated with a certain degree of risk. Organizations face numerous intellectual property and confidentiality risks while carrying out a crowdsourced project. This is particularly because crowdsourcing draws from the common public. The statistical actuality is that a crowdsourced project simply could receive submissions that contain infringing material. In addition to the contravening risks are the augmented contractual compulsions and insurance coverage issues (Lieberstein, Tucker and Yankovsky, 2012). On the other hand there is digital divide which refers to the gap between households, individuals and businesses and geographic areas at dissimilar socio-economic stages with a view to both their chances to access information and communication technologies (ICTs) and their use of the Internet for a broad assortment of activities (Tavani, 2003). The following sections will in volve an in depth explanation of how crowd sourcing works. In addition to that, issues such as digital inclusion, globalisation implications, employment issues, the scope for innovation and entrepreneurial activity and the ability to access finance will be discussed. A brief discussion will also be presented regarding a crowd sourcing project that can be developed followed by a synopsis of the overall finding. 2. Concept of crowdsourcing The concept of crowdsourcing is based on the idea of dividing certain tedious tasks among a large number of individuals or obtaining other services such as getting solutions to different queries or issues through crowd-voting or fundraising by making petition to a large number of people for financial contribution. In the modern business world, the process of globalization is facilitating the process of crowdsourcing (Gassmann, Daiber and Enkel, 2011). Since with globalization, existing gaps between companies or communities are reducing virtually, ga ining the attention of a large crowd is gradually becoming more feasible, than it was five decades ago. Rapid advancement of technology is responsible for such developments. It leads to invention of better methods of communication and makes process of knowledge transfer faster. This leads to faster business development (Zupic, 2013). The most remarkable benefit of outsourcing is that it allows the

Perception Research Paper Example | Topics and Well Written Essays - 1250 words

Perception - Research Paper Example erception would be directed towards identifying processes through which sensory information could be interpreted to produce conscious experiences of the organizations and organizational behavior. Other factors in the situation of perception in organizational behavior include time, social settings and work settings (Muirhead, 2002, pp.13-40). A number of factors function to shape and at times distort perception. These factors could be inherent in the perceiver, in the target or object to be perceived, or in the framework of the circumstances in which the perception would be made. The study of perception involves investigations into exactly how attention could be used to ease the processing capacity and how insights could be consistently obtained from the organizational environment. Perception enables individuals to receive information and make sense of the organizational environment within the context of already existing knowledge. This research paper, therefore, aims at establishing ideals behind the perception of other individuals within the same organizational context. These ideals would be concerned about the process of selecting, organizing and interpreting already available or newly collected information for the purpose of making sound judgment. The most basic elements of perception would be the process, state of awareness and activity by which an individual would be familiar with the items he or she perceives. These elements constitute sensory awareness, which could be linked with certain kinds of cognitive activities. Three philosophical theories put forward to explain perception include realism, casual and idealism theories. The theory of realism, also known as the common sense theory, states that individuals perceive nothing apart from insights. Moreover, Casual theory involves the aspects of appearance and illusion about perception. In addition, idealism presents the epistemological view point about perception (Rookes and Willson, 2000, pp. 9-13). The

Statisitcs results Statistics Project Example | Topics and Well Written Essays - 500 words - 1

Statisitcs results - Statistics Project Example On the other hand, a mean of 2.1452 with a standard deviation of 1.34099 and standard error of the mean of 0.17031 were the statistics for the non-witnesses with respect to the prescribed punishment. Figures one and two are error bar graphs for guilt rating and punishment rating respectively. An evaluation of the dependent variables reveals that they are continuous. The two categorical groups that make up the independent variables are guilt rating and punishment value. There is also no relationship between the observations of the two groups which means that they are independent of each other. The data had no significant outliers that could reduce the validity of the results. Based on the Levenes test, it was proved that the variances were homogeneous. In this assignment we will analyze the pooled data which we collected last week Please analyze the group data from Experiment II using SPSS. Include data inspection, description, and a one-way ANOVA with supporting graphs (error bar groups are best) showing confidence intervals. Save your data file. Save your output file. Send both to me as attachments.

Personal Learning Profile Essay Example | Topics and Well Written Essays - 1000 words

Personal Learning Profile - Essay Example feel delighted with certain courses that have been helping me to acquire useful life skills that can be of much value to me in tackling day to day challenges. In order to know much about myself, I had to carry out a self assessment. This, I did by keeping a daily journal throughout the semester. I was decided to take such an initiative because it is a better way of recording every event, activity and incident that could help me to evaluate my strengths and weaknesses. Actually, I later realized that the keeping of this journal was a good idea for me because it enabled me to exactly know what kind of student I really am (Roberts, 2006). Even if the journal enabled me to prove some of the earlier beliefs I had about myself, it also gave me a platform to learn about different qualities that I never thought I possess. Such knowledge was a clear indication that before then, I had a different version of myself. The first view I had of myself before the evaluating the journal is that I have been a very hard working student. All along, I had been yearning to be an economist. So, by managing to enroll for this course, I knew that I had already achieved my goal. In my opinion, this success did not come by chance, but was purely based on my hard work. May be, if I was not an industrious student, I would not have made it to the higher level of learning. I was as well convinced of my hard work since I had been excelling in this course and Chartered Financial Analyst (CFA) that I have been studying. For a very long time, I have not been scoring dismal marks in my examinations. These are the reasons why I had assumed that I am a hardworking student. I would like to categorically state that the same thing was confirmed by my journal. After carefully and objectively evaluating my journal, I confirmed that I have actually been a hard working student. The daily records in my journal indicated that I have been spending a lot of time studying and working on the quizzes given by my

Industrial psych Essay Example | Topics and Well Written Essays - 1000 words

Industrial psych - Essay Example When the personality of each employee is studied, the degree of self-assurance of him or her will also be known. The interaction with worker also shows this level. Consistency theory by Korman states that self-confidence and presentation have a positive relationship: the more self-confident an employee is, the better results he shows. The level of self-assurance can be increased by means of special training that will help workers realize their potential. Moreover, positive experience also contributes to better self-esteem. During such training, a worker is offered an easy assignment, which is very easy to succeed in, and after the completion, his self-esteem will improve. The level of self-confidence also depends on the behavior of a supervisor; thus it is essential to provide supervisors with special training. The next essential thing Susan Kwan should pay attention to is intrinsic motivation. Employees are different in the way they can be intrinsically motivated. Some of the employees like the process of performing the task, while some employees are more oriented towards the successful result of a task. Some employees also can be motivated by the desire to avoid negative outcomes, because they are afraid to be fired. Different tests can be used to determine if employees are intrinsic or extrinsic. Finally, the desire to get better results, need in communication and authority should be studied to define how people differ in these needs. The job position of every employee should be determined considering these differences. It is necessary Susan Kwan should determine the workers’ level of satisfaction, which influences the quality of their performance. The goals that are set out should be well defined and understood, attainable within the set deadline, take into account the level of difficulty, the employees’ role and their level of preparation. Therefore, it is evident that a goal partly involves employees. Special attention

Personal Learning Profile Essay Example | Topics and Well Written Essays - 1000 words

Personal Learning Profile - Essay Example feel delighted with certain courses that have been helping me to acquire useful life skills that can be of much value to me in tackling day to day challenges. In order to know much about myself, I had to carry out a self assessment. This, I did by keeping a daily journal throughout the semester. I was decided to take such an initiative because it is a better way of recording every event, activity and incident that could help me to evaluate my strengths and weaknesses. Actually, I later realized that the keeping of this journal was a good idea for me because it enabled me to exactly know what kind of student I really am (Roberts, 2006). Even if the journal enabled me to prove some of the earlier beliefs I had about myself, it also gave me a platform to learn about different qualities that I never thought I possess. Such knowledge was a clear indication that before then, I had a different version of myself. The first view I had of myself before the evaluating the journal is that I have been a very hard working student. All along, I had been yearning to be an economist. So, by managing to enroll for this course, I knew that I had already achieved my goal. In my opinion, this success did not come by chance, but was purely based on my hard work. May be, if I was not an industrious student, I would not have made it to the higher level of learning. I was as well convinced of my hard work since I had been excelling in this course and Chartered Financial Analyst (CFA) that I have been studying. For a very long time, I have not been scoring dismal marks in my examinations. These are the reasons why I had assumed that I am a hardworking student. I would like to categorically state that the same thing was confirmed by my journal. After carefully and objectively evaluating my journal, I confirmed that I have actually been a hard working student. The daily records in my journal indicated that I have been spending a lot of time studying and working on the quizzes given by my

Dissertation proposal Example | Topics and Well Written Essays - 750 words

Proposal - Dissertation Example (Department of Trade and Industry, 2002) Considerable awareness is there on these concepts of social enterprises, but the problem is in reality the numbers of social enterprises are significantly lower in relation to normal profit-making companies. This kind of observation simply leads to the question as to whether this situation is taking place because there is scarcity of required finance that is essential for providing support to the growth of these organizations or whether people are less interested in setting up a social enterprise on account of the challenges it faces. (Shortall, 2009) From the perspective of a lender, particularly of a banker, the flow of cash and the capability of repaying all the debts are the important factors and criteria for judging the application in the area of financing. This is indeed a challenge for the managers of the organizations like social enterprises service where the key funding sources are donations and grants. (Gates, 1998; Shortall, 2009) S ubsidies provided by Government and donations offered by various public and private organizations or individuals are not dependable sources of revenue in any of the traditional lending system, consequently social enterprises shall necessitate adequate amount of collateral for compensating for that. Cash flow on a regular basis is a very important thing for any traditional lending organization like banks to take into account at the time of lending any firm. It is generally found that banks are not as much interested in extending loans to social enterprises as in doing the same for other normal profit-making institutions. The bankers actually perceive the business and operational modes of social enterprises in a different way. (Brown, 2004; Department of Trade and Industry, 2002) In this background, it would be quite interesting to examine the environment of finance in this special type of enterprises, namely social enterprises. The proposed research aims at conducting a thorough revi ew of bankers’ actual awareness regarding business and operational modes of social enterprises, their attitudes towards social enterprises’ business modes and social enterprises’ ability to attract funds from traditional lenders like banks. Given the goals and nature of operation of these institutions, it seems that bankers would not be much likely to lend them funds. In this scenario, it would be interesting to examine the extent to which bankers are reluctant of giving funds to social enterprises and why they are reluctant. For the purpose of the present research, the social enterprises of London will be taken into account. A significant number of social enterprises operate in different industrial sectors of London and a number commercial banks operating in London will be considered. Research Objectives: Given the research aim discussed in the earlier section, the research objectives of the study can be stated as follows: To build an enhanced understanding of awareness of bankers regarding the nature of operation of social enterprises. To identify the bankers’ attitude towards lending social enterprises and to find out the sources of having the attitude they have built. To examine the ability of social enterprises in attracting funds from traditional lending organizations like banks. Research Questions: On the basis of the research obje

Ethnicity and Gender in Late Childhood and Adolescense Essay Example for Free

Ethnicity and Gender in Late Childhood and Adolescense Essay This paper focuses on an study that was conducted to examine the awareness of gender and ethinic bias along with gender and ethnic identity in late childhood and early adolescence. Data was collected on children in 4th, 6th, and 8th grades from various elementary and middle schools. The ethnic groups that were represented were White/European American, African American, an Latino. Daily diaries and individual interviews displayed that ethnic, gender, and grade level differences affected the awareness of bias ( Developmental Psychology, 2011). It was further proven that children in this age range were more aware of gender bias than ethinic bias. Keywords: gender identity, ethnic identity, bias During adolescent development a child’s need to be identified based ethnicity and/or gender becomes more prevalent and is further influenced by their peers. In addition, during this stage of development, social identity can have a deeper impact on intergroup attitudes. In the text, chapter 3 discusses gender schemas and how they evolve from being inflexible to flexible though the development of a human being (Wade Tavris, 2011). In the Development Psychology article, â€Å"Ethnicity and Gender in Late Childhood and Early Adolescence: Group Identity and Awareness of Bias†, 2011, psychologists, Alabi, Brown, Huynh, and Masten examined the awareness of gender an identity bias and its impact on the individuals/groups. The hypothesis is the possibility that children can be aware of one type of bias and oblivious to the another based on their group identity. The study was conducted with 350 students from three participating elementary schools and three middle schools in Southern California. The schools represented various ethnic/racial make-ups and socioeconomic statuses that included 67 African American, 120 White, and 167 Latino students. Two methodologies were used during this study, case study and naturalistic observation. The case study methodology as described by the text is the description of an individual based on their observation of behavior during a specified period (Wade Tavris, 2011, p. 18). During the first week the case study was conducted by each participant receiving a diary to document their assessment of what identity was most important to them. The approach was referred to as identity centrality and the children received an ethnicity and gender score based on the results. The second portion of this test, identified as the identity salience approach involved students documenting whether or not they thought about gender, ethnic, or no identity at all during each period of the school day. The results of this test revealed that 51% of the children mentioned ethnicity and 63% mentioned gender. Following this portion of the study, the students were assessed through individual interviews with the same ethnicity, same gender experimenter. To assess ethnic identity, the students were presented five items with opposing questions, in which they had to choose the statement that they most identified with. A similar assessment was conducted to determine the degree of their gender identity. The final results of these assessments revealed that 51% of the students were aware of ethnic bias associated with ethnic identity while 49% were unaware. The relationship between bias and group identity was determined by eight ethnic and gender identity measures to include: gender and ethinic identity, salience, centrality, positivity/importance of ethnicity, contentedness with gender, felt gender typicality, and felt pressure to conform to gender norms. Over 38% of the students felt positive about their ethnicity and felt content/typical with their gender. 26% percent felt that their ethnicity was not important and felt no pressure to conform to gender norms. 20% of the students felt that their ethnicity was not important but was discontent with the gender norms. Finally, 9% felt that their ethnicity was positive and important and were content with gender norms. In this study the awareness of gender and ethnic bias varied by age group. It comes as no surprise that children become more aware of gender bias than ethnic bias at a young age. As the text mentions, gender identity is discovered at preschool age in which the process of gender typing begins. This is where boys and girls begin to get in touch with their masculine and feminine characteristics (Wade Tavris, 2011, pg. 107). Ethinic identity creates a sense of emotional attachment to the group and the individual feels the need to conform to the values set forth (Wade Tavris, 2011, pg. 350). This study further showed that European American students were more aware of gender bias than ethnic bias. In middle school all students were equally aware of both biases but African american and Latinos were likely to be aware of ethnic bias in elementary school. The potential cause of this stemmed from belonging to a negatively stereotyped group which raised the earlier awareness. This showed that European American students were less likely to be targeted for ethnic bias ( Developmental Psychology, 2011). In early adolescence girls were more aware of gender bias than boys and could attest to being targets of discrimation. Conclusion The conduction of this study proved that children in late childhood and adolescence were more aware of gender bias than ethnic bias. In addition the results showed that children who were non European-American experienced and identified with ethnic bias at an earlier age. The limitations to this study was the demographics. This study was conducted in Los Angeles which has a very unique demographic because it is essentially a melting pot of ethnicities. The different socioeconomical factors and educational inequalities impacted the outcome of the results. Children in the poorest schools had more challenges to encounter in school than their peers in this study. These experiences molded their ethnic identities and the biases associated with it. During late childhood an adolescence development, group identity and intergroup relations became important factors. It is expected that this age group no matter the gender/ethnicity will witness or be a target of discrimination. Although legal segregation is a thing of the past, gender and ethnic bias can greatly impact society but the attitudes and beliefs of individuals can be contained through intervention. With intervention at the earlier stages of development, children can fully witness equality. Future research methods inspired by this article should focus on the data collected from various locations throughout the country. Keeping this research generalized to one location compromises the true validity of the study. New research methods will determine how different ethnicities identify with gender and ethnic bias. Other areas of concentration that should be included in this study are the workforce, judicial system and media/television. Successful results of these research methods can pave the way for some individuals to change their ideologies. These studies can impact the lives of everyday people and potentially unveil solutions to discrimination. As we become a more multicultural country, we must realize the importance of cultural awareness so that we can better interact with different ethnicities/genders. Parents should encourage their to children to foster positive relationships with their peers despite cultural difference. These solutions will alleviate the stereotypes associated with gender and ethnic identity. References Brown, C. , Alabi, B. , Huynh, V. , Masten, C.. (2011). Ethnicity and Gender in Late Childhood and Early Adolescence: Group Identity and Awareness of Bias. Developmental Psychology, 47(2), 463. Retrieved May 21, 2011, from Research Library. (Document ID: 2321539051) Wade, C. , Tavris, C. (2011). Invitation to Psychology, fifth Edition. Upper Saddle River, NJ: Prentice Hall.

Meaningfulness of Brand History Concept in Brand Management

Meaningfulness of Brand History Concept in Brand Management Gianluca Lucchin ID3615402 A brand has to have a history 1. INTRODUCTION Im presenting my arguments to prove that a brand actually need a history to be successful in nowadays dynamic scenario and to survive in the long term. First Im going to give basic definitions to work on, trying to define brand history by a theoretical point of view; then Im going to analyze those theories implications in order to sustain my arguments; finally Im going to use real-life cases in nowadays market to give recommendations and draw my conclusions. 2. DEFINITIONS TO START To determine whether or not a brand needs a history as an asset, is important to identify the key elements to work on. A definition of brand is a good starting point, since the word itself could be referred to many different themes and meanings. This will surely help to restrict the field of study. For Gardner and Levys (1955) A brand name is more than the label employed to differentiate among the manufacturers of a product; It is a complex symbol that represents a variety of ideas and attributes. It tells the consumers many thing, not only by the way it sounds (and the literal meaning if it has one) but, more important, via the body of associations it has built up and acquired as a public object over a period of time. Following this logic the brand could also be conceptualized as a bundle of tangible and intangible features which increase the attractiveness of a product beyond its functional value (Farquhar, 1989; Park and Srinivasan, 1994). History in this case could play a crucial role in binding tangible and intangible features by using a continuous chronological record of important events(Oxford Dictionaries) allowing a brand or a company, to recall a complex set of meanings, values and symbols connected to origins, past performances and mythologized episodes. This process of recalling the past could be beneficial for both firm perspective and consumer perspective and its connected to the concept of Brand Heritage. 3. BRAND HISTORY AND BRAND HERITAGE The word heritage is generally associated with inheritance: something transferred from one generation to another. As a concept, therefore, it works as a carrier of historical values from the past (Nuryanti, 1996). On the surface the difference between heritage and history may seem minor. However, if history   may explore and explain a past that is far away, heritage clarifies and makes that same past relevant for contemporary contexts and purposes. In the present time characterized by high dynamics, uncertainty, and massive consumer disorientation , customers tend to prefer brands with a heritage: a brand infused with a heritage stands for authenticity, credibility, and trust, and can provide leverage for a brand, especially in global markets (Aaker 1996; George 2004). The brand heritage construct can therefore be defined as (à ¢Ã¢â€š ¬Ã‚ ¦) a dimension of a brands identity found in its track record, longevity, core values, use of symbols and particularly in an organisational belief that its history is important (Urde et al. 2007). Based on the definition of brand heritage and its distinction from related constructs, it is useful to consider five major elements that indicate whether and to what extent heritage is present or potentially found in a brand (Urde, Greyser, and Balmer 2007, p. 9). The element track record is related to the established performance that the brand or the company has been connected with, such as certain values and promises over time (Urde 1997). The second element of brand heritage, longevity, is of special importance for large multigenerational family-owned companies reflecting sustainability and consistency (Urde, Greyser, and Balmer 2007, p. 9). Core values encompass the basic values the brand is associated with. Like a promise or covenant in external communication, these values underline and help to define corporate strategy and are an integral part of the brand identity (Kapferer 2004; Lencioni 2002; Urde 1994). The use of symbols is related to logos or designs and illustrates the brands core meaning and ideas (Urde, Greyser, and Balmer 2007, p. 10). The fifth component asks whether history is important to identity. Companies have to sense their own history as being crucially important to their identity. It is absolutely essential that they know who and what they are. This understanding should also be a key part of communication, advertising, and the marketing mix (Brown, Kozinets, and Sherry 2003b). 3.1 TYPE OF HERITAGE Referring to the work of the sociologist George Herbert Mead about the impact of past on individuals understanding of reality, and following the research of Bradford T. Hudson and John M.T. Balmer (2013) its possible to distinct between four different forms of Heritage. Structural heritage The nature of the present depends on the outcome of events that occurred in the past, which cannot be altered. Structural heritage involves a succession of causation from past to present. *Brands that use structural heritage claim superiority and differentiation referring to   a pedigree connecting the current company to the moment of origination and the people instrumental in establishing the company. Practical examples of structural heritage abound within many industries and sectors. For instance, some companies refer to founding dates Implied heritage If a company is vibrant and respected in the present, then it must have existed and developed during the past in a manner that explains its current status. Heritage is expressed by displaying current attributes that imply historical antecedents, by demonstrating congruence between current attributes and historical attributes, or by describing patterns of accomplishment across time. This dimension may also be indicated by references to the age of a brand. *Claims of differentiation or superiority by the firm are validated through statements of longevity, or demonstrations of continuity between past and present. Reconstructed heritage This dimension suggests that our relationship to the past is interpretive and our understanding of prior events is enhanced through contemplation. *Claims of differentiation or superiority by the firm are validated by the familiar or reminiscent character of the brand or its associated products. A commonly cited example of reconstructed heritage is the new Volkswagen Beetle, which was introduced in 1998 with design elements reminiscent of the original Beetle that became a cultural icon during the 1960s. Mythical heritage Mythical heritage refers to pasts that are partly or wholly fictitious, and which facilitate the projection or escape of consumers into imaginary worlds that relate to the brand. Mythical heritage is often expressed through fantasy or illusion, especially within communications narratives or the design of environments and products. *Claims of differentiation or superiority by the firm are validated by the archetypal, universal or quintessential nature of brand attributes. The reason companies with heritage should use it, is to take advantage of differentiation that is valuable for the customer/consumer and other stakeholders, distinctive for the brand, and difficult to imitate for the competitors.   Heritage can provide a basis for distinctiveness in positioning, which can generate competitive advantage, e.g. translating into higher prices and margins, and retaining customers to whom heritage is meaningful. 3.2 BRAND HERITAGE AND EFFECTS ON CUSTOMER VALUE A brand with a heritage creates and confirms expectations about future behavior to stakeholder groups and makes a promise that the brand will continue to deliver on these commitments (e.g., Aaker 1996 ; George 2004 ). For this reason brand history along with brand heritage can add consumer perceived value and can minimize consumers buying risk (Muehling and Sprott 2004 ). For the conceptualization of consumer value we refer to four major types of customer perceived value: 1)  Economic value: The economic dimension of customer value addresses direct monetary aspects such as price, resale price, discount, investment etc. It refers to the value of the product expressed in dollars and cents, to what is given up or sacrificed to obtain a product (e.g., Ahtola 1984 ; Chapman 1986 ; Mazumdar 1986 ; Monroe and Krishnan 1985 ). Functional value: The functional dimension of customer value represents the core benefit and basic utilities such as e.g. the quality, the uniqueness, the usability, the reliability, and durability of a certain product (Sheth et al. 1991 ). Affective value: The affective dimension of customer value refers to the experiences, feelings, and emotions a certain brand or product provides to the consumer in addition to its functional utility (Hirschman and Holbrook 1982 ; Sheth et al. 1991 , Westbrook and Oliver 1991 ). Social value: The social dimension of customer value focuses a customers personal orientation towards a brand or product and addresses personal matters such as consumers self-concepts, self-worth or self-identity value (e.g., Vigneron and Johnson 2004 ; Hirschman and Holbrook 1982 ). Following the study and the complex empirical research of Thomas Wuestefeld et al(2012) in the article The impact of brand heritage on customer perceived value we can say that brand heritage construct (as a result of different factors like history, prestige, longevity, myth and credibility) overall affects Consumer Perceived Value (CPV), therefore could be a crucial asset to consider. 4.EXAMPLES OF BRAND USING HERITAGE AS A COMPETITIVE ADVANTAGE Tangible examples of a proper use of brand history and brand heritage could be seen in both luxury market and mass market. 4.1 KRAFT/CADBURYS ACQUISITION CASE STUDY A sophisticated understanding of the past is one of the most powerful tools we have for shaping the future. An actual implementation of brand history and brand heritage concepts could be seen in how Kraft Foods managed its 2010 integration of the British confectioner Cadbury. Cadburys management and its employees had somehow mounted resistance to the acquisition, fearing the loss of core values and a products quality. To help smooth the process, senior executives turned to Krafts long-established archives. Company archivists launched an intranet site, titled Coming Together, that honored the parallel paths Kraft and Cadbury had taken. Poring over historical materials, they had found much evidence of shared values, and the presentation reinforced those common themes. In addition to the founders stories, the intranet site included interactive time lines, iconic advertising images, brief documentary videos, and dozens of detailed histories of owned branded products all designed to show how leading Kraft and Cadbury brands had come to sit side by side on grocers shelves. The same narrative too k hold in other communications, from CEO speeches to press releases, and in employee training sessions. Kraft ended up integrating Cadbury more smoothly than any of its previous acquisitions. The history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate (George Smith,Your Companys History as a Leadership Tool). 4.2 COCA-COLA is really proud of its history The Coca-Cola story is a good one, even if we do say so ourselves Coca-Cola, one of the most famous and iconic brand in the world definitely recurs to an implementation of brand heritage tools by referring to the company glorious longevity and past performances in a nostalgic fashion. An example of this commitment to history could definitely be found on Coca-Cola website with many pages dedicated to the evolution of the brand itself. A pdf for the 125 years anniversary of Coca-Cola has been released, with lot of documents and pictures of logos, packaging and successful advertising during the ages. A relevant proof of appliance of brand heritage construct in Coca-Cola marketing mix, could be found in the smart use of symbols (the iconic bottle and the famous Coca-Cola font) and the reiteration of the affective value(being on the market for such a long time it bears nostalgic potential for every adult consumer). 4.3 LOUIS VUITTON-The iconic traveling luggage Louis Vuitton is a well known apparel luxury brand. It puts great emphasys on tradition as seen in the brand website rich in contents like old pictures and all sort of informations on the origins of the company itself. The starting point, the making of the iconic Louis Vuitton traveling luggage is used as tool of reference to the glorious past of the company itself and could be read as a clear example of reconstructed heritage. And plus, the promise of value connected to the purchase of those bags implies an increase of social perceived value for consumers as a form of self-actualization and distinction. 4.4 BURBERRY-The invention of gabardine and the myth of the trench coat Burberry is another famous luxury fashion brand which use history, tradition and heritage as crucial assets in its marketing mix .Its main fashion house focuses on outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Established in 1856 by Thomas Burberry and originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing pattern-based scarves, trench coats, and other fashion accessories. Its distinctive check pattern has become one of its most widely copied trademarks. The brand itself can count on the innovative invention of gabardine, a breathable and waterproof fabric   which somehow revolutionized rainwear. Burberry is most famous for its trench coat. Its coats were worn in the trenches of World War I by British soldiers, and for decades thereafter Burberry became so much a part of British culture that Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants. Thus, Burberry is the perfect example of a Heritage brand based on the implied heritage category: the respectability and the glorious status showed in the present is the result of a great and honorable past (invention of gabardine + fact that trench coats were used during world war) 5. CONCLUSION   Ã‚   If lots of nowadays most successful brands are connected to the ever-innovating technology sector (think of Google, Apple, Amazon, Facebook etc) and dont rely too much on a long or mythicized history, long-standing brands combining both heritage and longevity are still able to deliver real value attaining strong competitive positions. If we observe the 2016 Global Best Brands report by Interbrand, we can see that 10 brands in the top15 are more than 50 years old and some of them are way older than that. Even if someone could argue that the success of a brand has little to do with a brands age, we can still say that having long-term traditions and experiences in the business could help to stay relevant and competitive. The level of sophistication needed for a brand to maintain its competitive advantages is of course not to be underestimated, newness and innovation plays a strong role. But even if a brand needs to evolve constantly to stay relevant, it also needs a center of gravity, a clear vision and a commitment to stay true to the core of its DNA (Rebecca Robins 2015) In conclusion we can say that: Consumers prefer brands with a history in order to be reassured and to fight purchasing uncertainty Brand History is a key element in the implementation of Brand Heritage constructà ¯Ã†â€™Ã‚   Brand Heritage boost the Consumer Perceived Value A connection to the past is often required by a company to be successful and coherent in the present and to grow in the future A brand (definitely) has to have a history! REFERENCES Articles and Papers Chun-Tuan Chang Minh-Hsuan Tung (2016) Intergenerational appeal in advertising: impacts of brand-gender extension and brand history, in International Journal of Advertising, 35:2, 345-361 Vanisha Narsey Cristel Antonia Russell (2014). Behind the Revealed Brand: Exploring the Brand Backstory Experience inConsumer Culture Theory. Published online: 20 Aug 2014; 297-323. Bradford T. Hudson John M.T. Balmer, (2013),Corporate heritage brands: Meads theory of the past, in Corporate Communications: An International Journal, Vol. 18 Iss 3 pp. 347 361 Thomas Wuestefeld  · Nadine Hennigs  ·Steffen Schmidt  · Klaus-Peter Wiedmann (2012) The impact of brand heritage on customer perceived value, in Der markt. International Journal of Marketing John T. Seaman Jr. and George David Smith,(2012) Your Companys History as a Leadership Tool, in Harvard Business Review, December 2012 Upendra Kumar Maurya* P. Mishra.(2012) What is a brand? A Perspective on Brand Meaning in European Journal of Business and Management. Vol 4, No.3, 2012 Klaus-Peter Wiedmann , Nadine Hennigs , Steffen Schmidt Thomas Wuestefeld (2011) Drivers and Outcomes of Brand Heritage: Consumers Perception of Heritage Brands in the Automotive Industry, in Journal of Marketing Theory and Practice, 19:2, 205-220 Ulla Hakala Sonja Là ¤tti Birgitta Sandberg, (2011),Operationalising brand heritage and cultural heritage, in Journal of Product Brand Management, Vol. 20 Iss 6 pp. 447 456 Pozzi Daniele, The Invisible H: does History has a place in Heritage? A proposal, in https://www.Researchgate.net Urde M, Greyser SA, Balmer JMT (2007) Corporate brands with a heritage. J Brand Manage 15(1):4-19 Books Keller L.K, (2013) Strategic Brand Management. Building, Measuring and Managing Brand Equity, published by Pearson Baker M., Hart S. (2007) Product Strategy Management, Prentice hall, London Websites http://interbrand.com/views/legacy-brands-keeping-long-standing-brands-relevant-in-the-digital-age/ http://www.theguardian.com/media-network/2015/oct/09/brands-relevant-digital-age http://interbrand.com/best-brands/best-global-brands/2016/ranking/ https://uk.burberry.com/our-history/ http://www.burberryplc.com/about_burberry/company-history http://it.louisvuitton.com/ita-it/la-maison/una-storia-leggendaria#how-it-all-began http://www.worldofcoca-cola.com/about-us/coca-cola-history/ https://www.oxforddictionaries.com/ http://www.coca-cola.co.uk/stories/from-1886-to-the-present-daythis-is-the-story-of-coca-cola http://www.stern.nyu.edu/experience-stern/faculty-research/georgesmith-history-leadership

Environmental Ethics Essay -- Ecology Environment Nature Essays

Environmental Ethics   Ã‚  Ã‚  Ã‚  Ã‚  It is a strong belief of mine that the responsibility of protecting the environment is much greater on today’s generation than is was for past generations. The reason that I feel the way that I do is because at this point a substantial amount of damage has already been done and in order to prevent any further environmental destruction intervention on our part is necessary. After all, we (humans) are the main cause of the problems; shouldn’t we also be a part of the cure. If we had always taken the environment into consideration prior to our actions we would not be faced with some of the environmental issues we are facing today. The problem started with the past generations but the solution now has to start with us. We have to be overly conscious of our actions and what affect they will have on future generations. Since we enjoy the rights to breathe fresh air, play in the sun, live among a vast variety of plant and wildlife, then shouldn’t our children, grandchildren, great grandchildren and their grandchildren, also have the chance to enjoy those same rights? My answer to that question is yes they do! We owe that to them so we all have to take a stand for our values, morals, ethics and actions regarding the preservation of a healthy and rich natural environment.   Ã‚  Ã‚  Ã‚  Ã‚  The responsibilities for past generation regarding the environment was no less than ours today however, the differences are that we are now stuck with the job of correcting the mistakes of past generations, then the population was much smaller than it is today and will be in the future and more people equals potentially more pollution. I can compare this situation to one of a student who starts a class with all A’s and all he needs is to get a passing grade on the final and he will end up with a least a B for the class, verses a student who starts off the class with low B’s and C’s on his tests who will need to get a high B low A to just pass the class with a C. We are the B, C, student who needs an A just to pass the class with a C. It would be easier for us and less of an emergency if only our past generations would have taken us into the same consideration that we are now trying to for our future generations. It is my assumption that It wil l be easier for the future generations to maintain a healthy natural environment than to have to repair a damaged one. ... ...e else who may be going the same place I try to ride the bus to work or into town when ever I can. I am much more conscious of when and where I drive my car. I feel that I am at an advantage since I live in a big city where I don’t necessarily need to drive in order to get where I need to go I have plenty of options and I have started to use them.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion I understand how important it is to preserve and protect the natural environment. I feel that we owe it to future generations to take measures so that they can potentially live somewhat happy healthy lives. The measures that we take today to protect the environment will affect us tomorrow and them a lot further down the line. I am willing to take responsibility for my actions today so that tomorrows generations both human and non human can thrive. I am grateful for the organizations like the Earth Day Organization that work to bring environmental issues awareness to everyone. If everyone would simply try to take the smallest measures to preserve and protect our environment I believe it will result in large results. References: Joseph R. Des Jardins, Wadsworth / Thomson Learning. Environmental Ethics 2001.

Why Algebra? :: essays research papers

Why Do We Teach Algebra? Until recent history, mathematics had not been taught to the general population. Only those who were rich, powerful, and/or politically connected were given the opportunity to study math beyond basic counting operations. Many of my junior high students are excited about the prospects of returning to this situation. I have the opportunity to teach remedial math and math study skills courses for a local university. Many of the college students with whom I am involved are going back to school after many years in the work force. Most of them experience a high degree of math anxiety because they have forgotten much of the algebra they learned in school. They've forgotten it because they don't use algebra in their daily lives. In fact, many college students are quite successful in their various programs of study and yet struggle to pass their general algebra requirements. And almost everyone breaks into a cold sweat at the mere mention of the words "story problems". Given th e high anxiety level associated with the subject and the fact that so much of what we learn in algebra is not used by the general population, why is it so important that we teach it? Be honest! When was the last time you needed to factor a polynomial or to find the asymptotes in a rational expression. Unless you must use these ideas in your work, your answer is probably "huh?" Don't get me wrong, I think there are compelling reasons to teach algebra to the general population. The first reason, of course, is utility. We use much of the algebra we've learned every day. For example, the ordering properties of our real number system are the basis for almost all of our comparisons--deciding which cereal is cheaper, alphabetizing lists, etc, etc, etc. Negative numbers are useful in balancing our checkbooks--bummer! Of course, we add, subtract, multiply, and divide practically every day. I could go on and on. Most of the problem solving we do has a mathematical basis. Even "he loves me, he loves me not" is a simple mathematical progression--i.e.1, -1, 1, -1,... Another reason we should learn algebra is to enhance our pattern recognition skills. Pattern recognition is an important problem solving skill. If I can make a problem match a similar previously solved pattern, then the current problem is solved. This is a powerful tool. So powerful, in fact, that a mathematician’s work is more involved with determining whether a solution exists than actually finding the solution.

Human Relations Essay

1) The Term Human Relations in it’s broadest sense covers all types of interactions among people–their conflict, cooperative efforts, and group relationships A) The Study of Human Relations emphasizes the analysis of human behavior, prevention strategies and resolution of behavioral problems. Human Relations in the Age of Information America has gone from one age to the next, Industrial to information. This leaves us with a profound impact on interpersonal relationships. Living in an age where the effective exchange of information is the foundation of most economic transactions means we all make major life adjustments 1) Increased reliance on information technology often comes at the price of less human contact. 2) A Human Contact deficiency weakens the spirit, mind and body. 3) Neglecting the cues and clues that lie outside the tight focus of  information can limit our personal and professional effectiveness A) Today’s knowledgeable worker needs to take more account of people. The Importance of Human Relations Several important developments in the workplace have given new importance to human relationships. Each of the following developments provides support for Human Relations in the workplace. ƒÞThe labor market has become a place of churning dislocation caused by the heavy volume of mergers, acquisitions, business closings and downsizing. â€Å"Temporary Personnel only add to the mix Organizations are increasingly oriented toward service to clients, patients and customers. Most owners and managers are reluctant to embrace the idea that people are the heart of every form of quality improvement. Workplace incivility is a treat to employee relationships. Many Companies are organizing their workers into teams in which each employee plays a part Diversity has become a prominent characteristic of today’s work force. Growing income inequality has generated a climate of resentment and distrust. The rules for work are changing and we’re all being judged, whether we know it or not, by a new yardstick—not just how smart we are and what technical skills we have, which employers see as givens, but increasingly by how well we handle ourselves and others.. The Need for a Supportive Environment Human Relations, when applied in a positive and supportive environment, can help individuals achieve greater personal satisfaction from their careers and help increase an organization’s productive efficiency. The Forces Influencing Behavior at Work An understanding of human behavior at work begins with the six major forces that affect every employee regardless of the size of the organization; 1)Organizational Culture Mission Vision Beliefs Values 2)Supervisory-Management Influence Philosophy Competence Leadership Style 3)Work Group Influence Social Supports Emotional Support Support for Meeting Goals 4)Job Influence Meaningfulness Responsibility Knowledge of Results 5)Personal Characteristics Abilities Interests Aptitudes Values Expectations 6)Family Influence Work-Family Initiatives Family-Friendly Culture The Development of the Industrial Revolution Early attempts at increasing productivity focused on things, recently the trend is to focus on people. â€Å"XThe Impact of the Industrial Revolution â€Å"XTaylor’s Scientific Management You can only get so much more productivity out of reorganization and automation. Where you really get productivity leaps is in the minds and hearts of people. ~James Baughman (DMD G.E. Corp.) Mayo’s, â€Å"Hawthorne Studies† The study of illumination, ventilation and fatigue on production workers at Hawthorne Western Electrical Plant in the mid-1920s. â€Å"XAllowing feedback increased morale therefore productivity â€Å"XInteraction on the job creates an Informal Organization which exerts considerable influence on a workers performance â€Å"XCan be credited with helping to change the way management viewed workers From The Great Depression to The New Millennium â€Å"XInterest In Human Relations waned an other issues came to the fore â€Å"XPost WW II Human Relations was again brought to the front in an effort to increase productivity â€Å"XTheories and Concepts have begun to focus more on understanding human interaction since the 1950s Major Themes in Human Relations 1)Communication 2)Self Awareness 3)Self Acceptance 4)Motivation 5)Trust 6)Self Disclosure 7)Conflict Resolution Human Relations Benefits to You Most jobs today are Interdependent, if persons in these jobs cannot effectively come together as a team, the efficiency of the organization will suffer. Summary This study will assist in our better understanding of both personal and organizational needs and goals, and how such will affect our own self esteem and our inter relations with our co workers. This is not a set in stone type of direction it is but a guideline for solving those â€Å"people related† problems we all face in our day to day lives. If we follow these guidelines we may become more sensitive to which choice to make when faced with a difficult decision or problem, and choose wisely to anticipate or even prevent conflict and minor problems. All in all, the awareness of how interpersonal human relations are responsible, to a high degree, for the efficient and productive operation of any and all organizations that are populated with a human workforce has increased tremendously. If the seven major themes of; communication, self-awareness, self-acceptance, motivation, trust, self disclosure, and conflict-resolution are brought into play daily, they can improve success for personal growth and satisfaction of  organizational objectives.

Theory of Evolution – Short Essay

How is the theory of evolution used to explain the tremendous diversity of life on Earth? Describe how variation within a population arises and how natural selection differs from artificial selection. Finally, describe how bacteria that become resistant to modern antibiotics Is a clear example of evolution In action. The theory of evolution Is used to explain the extensive diversity of life on Earth by looking at why creatures evolve. The main reason they are able to evolve is that they have a quality that helps them survive in their environment.If two identical animals re put in very different habitats the future generations will end up with very different characteristics. For example, if a bird of multilayered origin is put in the jungle it could be said that eventually they will evolve to be a species of green birds because they have the best camouflage against predators. Natural selection Is most easily described by how a species survives because of traits dictated by their surro undings. An example of this Is an animal of prey that can run faster than Its heard, will escape a predator and live to breed In the future.The offspring will have the genes of a fast parent and likely be fast themselves therefore able to outrun the predator as well. Artificial selection is when humans interfere and only allow certain characteristics to be passed onto the next generation. An example of this is a dog breeder only breeding the dogs with the shiniest coats. The next generation will be heavily influenced to have shiny coats, an example of what they deem a valued characteristic. A very interesting way to see evolution is how bacteria are evolving to become resistant to modern antibiotics.Once thought to be the cure to many dangerous actuarial Infections antibiotics started to be handed out to Ill patients. Unfortunately, some patients are not finishing their prescribed antibiotics leaving bacteria alive In their bodies that are resistant to the drug. These mutant bacteri a quickly reproduce making future generations that are immune to the antibiotics. I can utilize my knowledge of the dangers of antibiotics in my career as a nurse when I work with the elderly in a hospital. I observe that an older patient has abdominal cramping and diarrhea I will assess whether they have recently taken antibiotics because of the risk of C. Official. Being aware of this infection I can collect a stool test to diagnose it. Once diagnosed, I can instruct the patient to stop taking the antibiotic. Then I will counsel them about how C. Difficult Is related to antibiotics. To begin, when the patient takes the drug to treat an Illness It will kill off not only the bacteria making the person sick but the good bacteria found In our Intestines as well. When this Is mammals the dangerous C. Delicate can grow out of control producing toxins that attack the intestine. It is also possible that C. Difficult is becoming crucial it is to finish any prescribed medication.

Modernist Art - A New Approach in Theatre Essay

Modernist Art - A New Approach in Theatre - Essay Example The essay "Modernist Art - A New Approach in Theatre" focuses on modern era and art. Modernity can be understood as a conceptual framework of individual expression at the same time that it can be considered a reflection of society as a whole. This suggests that it is comprised of intellectual ideas as well as by the development of new processes, techniques and materials. Modernity has been described as the â€Å"dialectical relationship ... which modernism consciously or unconsciously, directly or indirectly, positively or negatively reflects the effects of capitalist development.† The modernist ideology is thus revealed to have a number of different contexts bound together and interacting with our social understandings contributing to our intuitive and overt sense and understanding of the world around us. With the arrival of modernism, the realism and humanism of earlier periods melts away as performing artists focus more upon style, technique and spatial form in an attempt t o find a deeper expression of human experience, such as is seen in the ‘radical theatre’ approach taken by Peter Brook. The use of the word ‘radical’ in modern is deliberate when it comes to Brook’s theater. The Cambridge Advanced Learner’s Dictionary defines the adjective as â€Å"believing or expressing the belief that there should be great or extreme social or political change† and the noun in terms of â€Å"a person who supports great social and political change.† Toni Sant claims â€Å"radical theatre aims to make extreme changes...".

Political culture and public opinion, the media Essay

Political culture and public opinion, the media - Essay Example Another influential body towards the public opinion forming is the media. Through the media information about various governments, operations are made available to the citizens and thus resulting in a change in their ideas considering the information relayed. One major attribute of the "new media" age is the ability to facilitate interactions among citizens, public officials, and media personnel through communication technologies (Lasser, 2012). Citizens are now able to share their opinions and play more significant roles in political happenings and also a feel for their political existence is considered an example being call-ins in various televised news programs and thus democracy is not in a crisis. The senate’s handling of the Anita Hill controversy shows that the Congress and its members care less about the public opinion. This is due to the fact many women were shocked as Anita Hill`s allegations were not taken keenly by a Senate that was highly male

Challenges of Mid-level Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Challenges of Mid-level Management - Essay Example All decisions made by administrators must be weighed carefully. This is to provide a lasting positive impact on the organization’s revenue, its staff, and patients. This is a tough duty, but one that must be carried to completion, without fail (Wheatley, 2006). One of the core issues that affect health care administrators is the conflict of interest. Here, administrators are brought or weighed down by the fact that; their relationship with financial institutions may force them to make decisions that do not cater to their patients’ desires and wants (Ransom, Maulik & Nash, 2005). This is often seen with the insurance policies that cover patients once they are in for severe cases that warrant medical attention. It is also a common occurrence to see physicians and professional doctors getting into pacts with these financial institutions, which coerce them into getting capital for their institution through patients (Wheatley, 2006). This is sometimes seen through continuous tests and procedures that are unnecessary, and prove costly to the individuals involved. It is up to the healthcare administrators to restrain and warn physicians from entering into pacts with these financial institutions. This is with a rise in the ethical dilemmas the administration is being put through and the challenge that faces mid-level management in the healthcare field, in the 21st century. Another frightening task that comes up is the need to provide appropriate medical care, over the cost of management.

Factors that affect the long-run rate of economic growth Essay

Factors that affect the long-run rate of economic growth - Essay Example The pace at which long economic growth is realized is referred to as the long-run rate of economic growth. Natural Resources These are substances that occur naturally in nature and are beneficial for the growth of economy. Examples include timber, mineral deposit, water, air and land. A well endowed country in terms of the natural resources will realize a faster economic growth rate provided all the other factors are constant, that is, the country does not suffer any form of abnormality in issues such as the morale of the citizens, labor provision or transportation that would otherwise lead to stunted or retarded economic growth. It is easier for a country having natural resources to realize a self advancement when citizens of the country in question are trained to utilize a given natural resource. For example, a country that has mineral deposits, can easily acquire the necessary skills and machinery required for the mining process. In another perspective, a country might be having a commodity which perhaps it does not need at a given time. Another country in need of the resource can buy it and in turn, the selling country will generate some income which in turn will lead its economic growth (Mankiw, 2001). ] Labour Resources It is the partial or whole engagement of a person’s body or mind with a view of receiving some payment in return. It represents the required human capital required in the transformation of both raw and national resources into consumer commodities. It is only achievable with the availability of able bodied persons capable of working in different fields due to its flexibility. Improvement to the human capital can be done through training them to improve their skills and in the long run be in a position of handling more technical tasks even better. Entrepreneurship It is taken as a factor of production that will lead to the long-run rate of economic growth on the grounds that there can be existence of resources and still not be convert ed into finished goods. Entrepreneurs are needed in order to create goods and services which are of benefit to man. They assume any risk that comes in their way (Melvin & Boyes, 2012) Components of the Gross Domestic Product (GDP) measure According to Stroup and Sobel, Gross Domestic Growth refers to the total value of commodities produced and services rendered in a country within a period of one year. The final goods and services are mainly categorized into four, namely: Consumption (C) Investment (I), Net Exports (F), and Government Purchases (G).They can also be referred to as building blocks of the Gross Domestic Product and can be illustrated in the equation; C + I + F + G = GDP. Consumption This forms the largest component of the Gross Domestic Product. It consists of purchases of durable goods, non durable goods and services. Durable goods are the goods that are used for a long period of time since they do not get worn out easily. Their useful life is usually more than three years. Examples of such commodities include: washing machines, vehicles, textbooks, furniture and mobile phones (Stroup & Sobel, 2009). These goods can be resold by the owner after a given period of time. This can be as a result of reduced efficiency of the good in question or perhaps, the owner wants to raise cash to use elsewhere. The owner can also resell ones durable goods as a result of wanting to acquire a new one. Non durable goods – their useful life is very short and hence used for a short time period. Some of them are consumed immediately after purchase. Examples include: food, cosmetics, soap and petrol. Unlike durable goods, these goods are non resalable. Whereas durable goods such as a car or a business premise can be rented out, the same

Strategic Management Discussion Paper Essay Example | Topics and Well Written Essays - 500 words

Strategic Management Discussion Paper - Essay Example supposed to save time since tasks would not have to be passed from one team to another if a cross functional team is used to handle the entire production cycle. The idea is also helped by the emergence of business information systems which allow the sharing of information between departments making cross functional teams more powerful than departmental teams alone. There are some situations where reengineering is not only a good point on the agenda, it becomes a necessity for survival. The emerging e-business environment and the world of online sales means that not only the business models followed by companies but also the methods of doing business have to be changed (Rayport and Jaworski, 2000). The case of Apple is a prime example where the business process as well as the way sales were made by the company were changed and reengineered due to the availability of technology and the presence of a new business process (Smith, 2006). Of course there can be situations where a reengineering of a process may not be viable such as the operations of a hospital where health of the patient may be more important than simple profits or an airport where safety is often more important than efficiency. A high level of turnover at a company can be sign of many different things but given the other situations which are present at the company, it seems that there are quite a few problems at Milinder Recycling which are leading to the present situation of high turnover amongst new employees. While it is heartening to know that most of the older employees have been retained, the lack of new hires sticking it out shows that there is a significant problem with the recruitment and retention process for junior members (Welch, 2005). The company needs to establish an orientation program as well as provide some on the job training for new recruits who can be shown why Milinder is a good company to work for. Since the company has noticed that older employees are easier to retain they can